Privacy Policy

What we collect, why, how long we keep it, and what you can ask us to do with it.

1. What we collect

Data	When	Why
Email address	When you subscribe or sign in	To deliver the daily edition and to identify you at sign-in
One-time password	At sign-in	To verify you control that email address. Short-lived and then discarded
Session token	After sign-in	To keep you signed in. Stored in your browser and expires
Comment text and display name	When you comment	To publish the comment after moderation. Display name is derived from your email prefix
IP address	At sign-in and signup	Security audit log — detecting abuse of the sign-in flow
Reading preferences	As you browse	Stored only in your browser (e.g. whether you dismissed the newsletter prompt). Never sent to us
Page counts	On each page you open	We count how often each page is read, and which website sent the visit (the site's name only, never the full link). No cookie, no identifier, nothing that ties a count to you
Google Analytics	As you browse	Aggregate readership: pages read, rough location, device type, how visitors arrived. Google Analytics sets its own cookies. We run it with IP anonymisation on and Google's advertising features off, and we see only totals, never individual readers

2. What we do not collect

• No KYC documents, PAN, Aadhaar or identity proofs.
• No bank account, demat account, card or payment details. MF Times is free and processes no payments.
• No portfolio or holdings data. We do not ask what you own.
• No advertising, advertising cookies or ad pixels (no Meta pixel or similar). Google Analytics, described above, is used for readership totals only, with its advertising features switched off.
• No cross-site tracking or data brokerage. We do not sell, rent or trade your data. Ever.

3. How long we keep it

• Email address — until you unsubscribe or ask us to delete your account.
• One-time passwords — minutes. They expire automatically.
• Session tokens — until they expire or you sign out.
• Comments — until you ask us to remove them, or we remove them under our moderation policy.
• Security audit entries — a rolling window, retained only as long as useful for detecting abuse.

4. Who we share it with

We share the minimum necessary with the services that run the site:

• Resend — to deliver email. They process your address to send the message.
• Upstash — the database holding your account record.
• Vercel — hosting, which handles standard server request logs.

That is the full list. We do not share your data with fund houses, advertisers, distributors or data brokers, and no one pays us for access to it.

5. Email you receive

If you subscribe, you get the daily edition and occasional notes about the publication. Every email carries a one-click unsubscribe link, and unsubscribing is immediate. We do not send marketing on behalf of third parties.

6. Your rights

Write to hello@mftimes.in and you can ask us to:

• Show you what we hold about you.
• Correct anything wrong.
• Delete your account and everything attached to it.
• Stop emailing you, without deleting your account.

We will act on these promptly. You do not need to give a reason.

7. Security

Sign-in is passwordless — a one-time code to your email — so there is no password of yours for us to store or lose. Data is transmitted over HTTPS and held with the providers listed above. No system is perfectly secure, but we hold as little as possible precisely to limit what could ever be exposed.

8. Children

MF Times is not directed at anyone under 18, and we do not knowingly collect data from children. If you believe a child has given us their email, write to us and we will delete it.

9. Changes

If this policy changes materially, we will say so on this page and update the date below. Continued use after a change means you accept the revised policy.

10. Contact

Questions about privacy, or any of the rights above: hello@mftimes.in.

Last updated: October 2026. See also our Terms of Service.